From the MediaPost research blog: The conclusion drawn in a new report from Merkle, “View from the Inbox,” 2009, is that Email continues to be a popular marketing communications channel in today’s challenging economic climate due to its low cost-per-contact and its ability to provide direct, measurable results. But, consumers’ attitudes and behavior regarding email…
Print advertising is becoming increasing less effective and more expensive. Online display ads are nearly useless except for branding purposes. Traditional PR – which involves placing stories in print and on TV – is fine if done correctly and on a budget, but only as an addendum to a vibrant social media outreach program. Why?…
Two experts in the field of social media marketing that inspire me are Brian Solis, of Future Works PR, and Geoff Livingston, of Livingston Communications and The Buzz Bin. Livingston wrote a book (Solis wrote the intro) called Now is Gone that is a must read for every business owner contemplating new media. Here are…
TOUGH TIMES, NEW OPPORTUNITIESThis is the first marketing-specific post on Get Them Talking, my new blog focused on public relations and new media marketing tactics for small businesses and entrepreneurs. You’re probably asking yourself, “who the hell cares about PR and Marketing while the economy is melting down and I can barely make payroll?” Here’s…
This story is on FastCompany.com Recession Proof Your Business – How to Avoid Business Failure & Increase Sales in a Lagging Economy BY Ron RomanoTue Nov 11, 2008 at 7:19 AM Quick and Easy Strategies to Increase Sales and Profits during a Recession… When you’re a small business owner there’s no “Golden Parachute”, no Massive…
Welcome to Get Them Talking, the Kahn Media blog about PR, New Media Marketing and surviving the CRISISGATE 2009 (hey, every big story needs a -gate at the end, right?). I’m Dan Kahn… the humble proprietor of Kahn Media. Since I’m basically shouting into a dark empty room with a first post, I might as…
