Portfolio: Meltdown, A Marketing Opportunity

Jeremy Dann has penned an excellent piece for Portfolio.com where he interviewed Dominique Hanssens, the marketing chair at UCLA’s Anderson School of Business. This is the most pertinent excerpt from the interview: Dann: What are some companies that have “upped the ante” during down times? Hanssens: You can easily point to examples of companies who…

The long Winter is winding down…

Just got back from a four day trip to Las Vegas, working the Mopars at the Strip car show for Hotchkis Performance. It was an interesting experience. Someone on a forum described this show as a “Star Trek Convention for Chrysler fans”, and that seems to be the most fitting description I’ve heard. The three…