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May 22, 2020

The Future of Automotive PR

Automotive, Helpful Business Practices, KM 101, Public RelationsBy KahnMediaMay 22, 2020

The entire automotive industry, everything from supply chains and production to marketing, sales and customer service, has undergone a radical transformation over the past decade. Automotive public relations — the strategies and tactics that internal marketing teams and firms like Kahn Media use to promote products and services — has undergone a radical transformation as…

How to Make Influencer Marketing Work for You

Helpful Business Practices, KM 101By KahnMediaMay 22, 2020

Influencers are fast becoming a cornerstone of modern-day marketing. In a previous blog, we discussed why influencer marketing is more important than ever. According to research cited in Adweek, 75% of Fortune 500 companies use influencer marketing to reach new audiences and engage with existing customers, and 84% plan on implementing an influencer marketing strategy…

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