Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…
Search engines are something we use every day, but how they work is often misunderstood and surrounded in ambiguity. Everyone is familiar with the basic idea: users go to a search engine looking for something, the search engine recommends sites that contain information or products relevant to the search, the user clicks on the search…
Find yourself flummoxed by video conferences you can’t seem to conquer? We’ve got several tips to help you up your game heading into 2021.
The proper use of Instagram Reels can pay dividends for social media engagement, but it’s critical to know what you’re trying to achieve with your methods.
This educational article offers seven tips that will put you in a position to fully develop your next creative campaign and see it be successful.
Building positive public relations campaigns for your brand or company requires a concerted effort by all parties to ensure success. We have six tips inside!
The sales funnel represents the customer’s journey. We detail several tips and tricks to turn lookers into buyers in this KM101 educational article.
Written by: Jason Reiss As the world’s largest online marketplace, Amazon.com offers small, medium, and large businesses the opportunity to present their wares to the world in a one-stop-shopping experience, regardless of whether the company has a D2C website of its own. The efficiencies offered by the Amazon shopping experience virtually guarantee a purchase of…
If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos. This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience. The strategic…
Influencer marketing has gone mainstream. Everything from the biggest brands to the smallest businesses are leveraging the power of influencers on social media to attract customers. With 75% of Fortune 500 companies using influencer marketing to reach new audiences and engage with existing customers, you can’t afford to not use influencers to help promote your…