LANCE® “Adventure Pass™” Build Debuts at 2021 SEMA Show

The “Adventure Pass” features an all-new “Lance Enduro™” overland-style concept trailer and a customized Volkswagen® Atlas and is on display in the Lance Camper booth at the SEMA Show in Las Vegas from November 2-5, 2021. Las Vegas, Nev. (November 2021) – Lance Camper, the leading manufacturer of truck campers and travel trailers, debuted its latest…

Hellwig Debuts Dual-Purpose Work/Play F-150 at the 2021 SEMA Show

The “Double-Duty” F-150 is designed to function both on the jobsite and at the campsite, featuring Hellwig helper springs and sway bars as well as an AT Overland Equipment truck topper.  LAS VEGAS (November 2, 2021) — Hellwig Products, an industry-leading manufacturer of towing, hauling and performance suspension products, debuted its “Double-Duty” Ford F-150 today in…

Score to Display Over 50 Legendary Off-Road Vehicles at Score Baja 1000 Experience at 2021 SEMA Show

The SCORE Experience will highlight Baja 1000 history with significant vehicles including “Ironman” Ivan Stewart’s Multi-championship Toyota truck, the “Big Oly” Bronco driven by Parnelli Jones and the “Old Red” Meyers Manx  Diamond Bar, Calif. (October 29, 2021) – The Specialty Equipment Market Association (SEMA) will be hosting The SCORE Baja 1000 Experience in the North Hall…

Velocity Invitational to Bring Unique Wine and Elevated Food Experience to its Family Friendly Motorsports Event

The November 12-14 event will feature the Sip & Savor pavilion Presented by Taylor Farms with tastings from over 16 wineries, local gourmet food vendors and more than 120,000 square feet of green space against the backdrop of vintage motor racing. Larkspur, Calif. (October 28, 2021) – The Velocity Invitational brings a luxury food, wine…

Optima Batteries Brings Ultimate Street Car Invitational to the 2021 SEMA Show Along with Mike Rowe Debuting the ‘Fast 9’ Dodge Charger

In addition to the live racing and debut of the road-going version of the “Fast 9” Dodge Charger, OPTIMA Batteries will have full-motion racing simulators for showgoers to challenge professional drivers in setting the fastest lap time of the week while surrounded by brand ambassador vehicles and the high-performance vehicles competing in the OPTIMA Ultimate…

2021 SEMA Show to Feature Largest Collection of Foose Vehicles Ever Assembled as Part of New Chip Foose Experience

The “Chip Foose Experience” display will include 20 Foose builds from the “Overhaulin’” television show and a live wheel design demonstration by Chip Foose himself Diamond Bar, Calif. (October 27, 2021) – The Specialty Equipment Market Association (SEMA) has announced that the Chip Foose collection will be on display at the SEMA Show in Las…

Goodguys Announces 2022 Show Schedule and Adds 25-Year Rolling Rule to Open Show to More Vehicles

2022 schedule includes 17 events and vastly expands the reach and appeal of the national car show series with new vehicle eligibility guidelines PLEASANTON, Calif. (October 26, 2021) – Goodguys, America’s favorite car show, today announced its 2022 event schedule along with several date and guideline changes for the coming year. The 2022 season will…

Quadratec Taps Long-time Automotive Industry Executive to Head Business Development

WEST CHESTER, PA (October 2021) – Quadratec Inc., the world’s largest independent retailer of Jeep parts and accessories today announced the addition of David Wells, a 20-year veteran in the truck and off-road accessory aftermarket, as its Chief Business Development Officer. Wells will be accountable for developing and executing a comprehensive strategic plan that grows the…

2021 SEMA Show to Feature OEM and Custom Vehicle Debuts, Thousands of New Products, Interactive Experiences and Celebrity Appearances

The automotive aftermarket industry’s annual trade show returns to an in-person format for 2021 and hosts SEMA Electrified EV section, expanded overland experience, live vehicle demonstrations and more. DIAMOND BAR, Calif. (October 25, 2021)– The annual Specialty Equipment Market Association (SEMA) Show kicks off on November 2, 2021, at the Las Vegas Convention Center in…

Lotus x Norton & Sons: The World’s Most Exclusive Driving Jacket

Two iconic British brands collaborate on bespoke lightweight technical driving jacket Norton & Sons, iconic 200-year-old Savile Row tailoring business, now led by designer Patrick Grant Unique handcrafted garment ‘For The Drivers’, available exclusively to customers of £2million Lotus Evija hypercar Timeless design draws on both brands’ core values of light-weighting, performance-oriented contemporary design and…