SPEEDKORE PERFORMANCE GROUP OFFERS OFFICIALLY LICENSED DODGE DIRECT CONNECTION PERFORMANCE PARTS

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Grafton, Wis. (Nov. 15, 2022) – SpeedKore, the American performance company known for its custom carbon-fiber vehicles and pre-preg carbon-fiber body parts, is now offering officially licensed Dodge Direct Connection parts for the Dodge Challenger. Direct Connection is the Dodge brand’s performance parts portfolio, launched earlier this year through the Dodge Power Brokers dealer network. As a Dodge Direct…

OPTIMA BATTERIES CROWNS THE 2022 OPTIMA ULTIMATE STREET CAR INVITATIONAL CHAMPION

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Bob Sobey wins his first OPTIMA Ultimate Street Car Invitational title with his 2013 Nissan GT-R after three seasons of competing MILWAUKEE (Nov. 10, 2022) – OPTIMA Batteries, a leading brand of Clarios (NYSE: BBU) (TSX: BBU.UN), crowned Bob Sobey and his 2013 Nissan GT-R as the winner of the 15th annual OPTIMA Ultimate Street Car Invitational…

ROUSH PERFORMANCE ANNOUNCES ALL-NEW PERFORMANCE PAC FOR 2021+ FORD BRONCOS

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The ROUSH Bronco Performance Pac – Level 1 adds 40 horsepower and 70 lb-ft of torque to the popular off-road platform LIVONIA, MICH. (Nov. 2022) – ROUSH Performance, an industry leader in top-of-the-line aftermarket superchargers, engines and other racing and off-road performance components, has just released its newest Bronco Performance Pac – Level 1. The kit fits…

LOTUS ENGINEERING: THE INNOVATORS #2 – SIX GENERATIONS OF PRECISION CONTROL

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Control systems one of four key pillars of Lotus Engineering Lotus-developed engine control unit (ECU) debuted on legendary Esprit V8 engine 26 years of Lotus ECU development means sixth-generation unit is part of Emira tech spec Flexibility of controller generates demand from Lotus Engineering consultancy clients for ICE and EV use Proven tech with certification…

MAXTRAX WINS GLOBAL MEDIA AWARD AT 2022 SEMA SHOW

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MAXTRAX receives recognition for its 4×4 Recovery System at this year’s aftermarket trade show in Las Vegas LAS VEGAS (Nov. 9, 2022) – MAXTRAX, the market leader in overlanding and off-road vehicle recovery and extraction tracks, was awarded a SEMA Global Media Award during the Specialty Equipment Manufacturers Association Show in Las Vegas for its 4×4…

RINGBROTHERS WIN “BATTLE OF THE BUILDERS” AT 2022 SEMA SHOW

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The custom builder’s 1948 Chevrolet pickup “ENYO” wins SEMA’s Battle of the Builders 2022 Ultimate Builder Award  and 1972 Chevrolet K5 Blazer “BULLY” is runner up at the annual automotive trade show in Las Vegas, solidifying their position as the premier builders in the industry. LAS VEGAS, (Nov. 4, 2022) — Ringbrothers, the world-renowned custom car…

SEMA ANNOUNCES SEMA WEEK, AN EXCITING EVOLUTION OF THE SEMA SHOW IN LAS VEGAS TO KICK OFF IN 2023

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Headlined by the SEMA Show, SEMA Week will evolve the annual event into an “all-city” experience with new concepts, activities and celebrations created specifically for automotive enthusiasts Diamond Bar, Calif. (Nov. 4, 2022) – SEMA (Specialty Equipment Market Association) announces a five-year vision to expand the SEMA Show into an “all-city” experience. Officially called SEMA Week, the expansion’s goal is…

CONTENT CREATOR LARRY CHEN SELECTED AS WINNER OF INAUGURAL SEMA AUTOMOTIVE INFLUENCER OF THE YEAR AWARD

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The new annual award honors a content creator who has made a positive impact on the automotive industry and was presented at the 2022 SEMA Show Industry Awards Banquet Diamond Bar, Calif. (Nov. 4, 2022) – SEMA (Specialty Equipment Market Association) announces that content creator and world-renowned automotive photographer Larry Chen has been chosen as the winner of…

GOODGUYS PRESENTS WILL POSEY WITH 2022 TRENDSETTER AWARD

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Producer of “America’s Favorite Car Show” national event series and leader in the automotive industry recognizes custom builder, hot rodder and owner of Big Oak Garage at the SEMA Show in Las Vegas FORT WORTH, Texas (Nov. 3, 2022) – Goodguys Rod & Custom Association, the world’s largest hot-rod association, presented Will Posey, owner of Big Oak…

HELLWIG INTRODUCES NEW SILENT SUPPORT SYSTEM HELPER SPRINGS

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New polyurethane bushing upgrade eliminates metal-to-metal contact on Helper Springs for a silent ride LAS VEGAS (November 2, 2022) – Hellwig Suspension Products, an industry-leading manufacturer of towing, hauling and performance suspension products, has released its new Silent Support System – a polyurethane bushing upgrade that eliminates metal-to-metal contact for a smooth and silent ride. The new…