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Lotus Showrooms in UK, USA and Europe Transformed with New Visual Identity

Global roll-out of sculptural and artistic new retail environment continues “As we evolve and expand our product range, we are enhancing the Lotus customer experience” – Geoff Dowding, Executive Director, Sales and Aftersales More Lotus Centres will adopt new visual identity in coming months Hethel, UK – 13 April 2022 The ongoing transformation of the…

Justin Bieber x Vespa – What Happens When Two Pop Icons Get Together?

A unique project born to celebrate the spirit of freedom and the passion for style and design through an explosive mix of creativity that brings together coolness, pop culture and contemporary flair LOS ANGELES (11th April 2022) – Vespa has always spurred the imagination of artists, stylists and designers around the globe. Over the recent years,…

Petersen Automotive Museum Appoints Juan Gonzalez to its Board of Directors

The Chairman and CEO of GRUMA, accomplished racer and passionate automobile collector joins the distinguished council of automotive figures responsible for guiding the museum’s future LOS ANGELES (April 11, 2022) – The Petersen Automotive Museum today announced the addition of Juan Gonzalez, Chairman and CEO of GRUMA, as its newest board member. Gonzalez’s appointment makes him…

ROUSH Performance Introduces New Supercharger System for the 2021 Ford F-150

The new ROUSH Performance TVS R2650 (2.65L) Supercharger Kit boosts the 2021 F-150 equipped with the 5.0L V8 to 705 horsepower and 635 pound-feet of torque LIVONIA, MICH. (April 8, 2022) – ROUSH Performance has announced its new supercharger is now available for the 2021 Ford F-150 and is backed by an in-house powertrain warranty. The new…

New Petersen Automotive Museum Exhibit to Feature Ground-Breaking and Innovative Custom Electric Motorcycles

The New Display Will Showcase Forward-Thinking Designers and Their Electrified Creations LOS ANGELES (April 5, 2022) – The Petersen Automotive Museum’s latest exhibit will feature a multitude of the most innovative electric motorcycles ever made by cutting-edge designers. Opening to the public on April 14, 2022, in the Richard Varner Family Gallery, the unique “Electric Revolutionaries”…

Heat Treated Steel – What Is It, and What Are the Benefits?

The exhibit will include the 1936 Bugatti Type 57SC Atlantic, 1939 Delahaye Type 165 Cabriolet and assorted art pieces from the Mullin’s exclusive collection Hellwig Products has been making vehicular helper springs and sway bars in the US since 1946. We heat treat our steel in the manufacturing of our sway bar and helper spring kits, but…

Mullin Automotive Museum Masterpieces to Exhibit at Guggenheim Museum

The exhibit will include the 1936 Bugatti Type 57SC Atlantic, 1939 Delahaye Type 165 Cabriolet and assorted art pieces from the Mullin’s exclusive collection OXNARD, CALIF. (March 30, 2022) – Two of the most prized cars in the Mullin Automotive Museum’s collection of rare French automobiles are making their way overseas to give Europeans an exclusive chance to…

Lotus Eletre: The World’s First Electric Hyper-SUV

All-new and all-electric Hyper-SUV from Lotus Bold, progressive and exotic, with iconic sports car DNA evolved for the next generation of Lotus customers The soul of a Lotus with the usability of an SUV “A momentous point in our history” – Matt Windle, MD, Lotus Cars ” The Eletre, our Hyper-SUV, is for those who dare to…