I was interviewed a few days ago by a reporter writing a story on “How to Connect With Gen Y.” She writes for a trade magazine, and was basically looking for tips on how small and mid sized companies can connect with younger buyers. Over the course of the conversation two things occurred to me.…
This is a story about Burritos with Korean flair, Twitter, and how the “social media crazy” traditional press loves both. I was born and raised in L.A. There are many terrible things about living in the City of Angels: earth quakes, exclusionary property values, paparazzi, terrible drivers, etc. There are also some excellent benefits. Namely,…
I’m not going to spend time in this post talking about “web 2.0” or the importance of leveraging social media as a means to market your brand. I’ve said it all before, and frankly if you’re a)reading this post, or b)anyone born after 1980 you already know it. Instead I’m just going to point out…
If you’re not using Firefox, you should be. Compared to internet exporer or any of the other browsers, this program offers incredible easy to use features, fantastic spam filtering and lots of cool plugins. Plus, it’s free! They just released a new version, and it has some really hand features, including Fontfinder (helps you identify…
Nothing to do with PR today, I’ve been wandering around New Orleans with my wife on a surprise anniversary trip. Just had to comment about the people who live here. From the streets of the French Quarter to the residents of the Garden District and thw students at Tulane, everyone is incredibly kind, friendly and…
Going to a wedding in Florida tomorrow and I’ll be gone through Memorial Day, so I thought I’d share a few of this week’s more interesting PR/Social Media stories I found on the interwebs. Wall Street Journal: Troubled Dealerships, Amazing Auto Deals Marketing Daily: Ford Takes Fiesta On The Road For Test-Drives ClickZ: Social Marketing:…
My friend and fellow PR-dude Fazel turned me on to this vid. For those of you who don’t know, Robert Scoble is a major pioneering tech blogger and author of the Scobleizer Blog, which made a lot of headlines when he was the main marketing maven at Microsoft. Scoble shot a series of videos for…
Eagle eyed electric car fans would have seen this outside Starfleet Academy in the new Star Trek movie. I’ve worked with Leno several times on stories, and met with Paul Wilbur once with my old boss when we were pitching the now-defunct Saleen account. Both are very cool guys, and the Aptera is one helluva…
I’m a Stern fan. Always have been. So when Howard left regular radio for Sirius three years ago, I followed him. However I’m also an Adam Carolla fan, and used to love his rants on “Love Line.” So for those of you who don’t know what I’m talking about, radio host Adam Carolla took over…
For those of you who didn’t see the cover of January’s Entrepreneur Magazine, they ran a major feature on a NYC startup called Animoto. The company is run by four friends: two software geeks, a music major and a film student. Together they cooked up a sweet little piece of software that allows users to…
