After receiving 140 submissions from more than eight countries and 13 states for the first event, the museum will continue compiling video vehicle submissions for a biweekly Global Cars & Coffee series, with the next air date on the Petersen YouTube channel scheduled for May 10, 2020 LOS ANGELES (April 28, 2020) – The Petersen Automotive…
Not all media is created equal. There’s earned media, paid media and owned media, and each has its advantages and disadvantages. To make sure your company’s marketing is firing on all cylinders, you should be using all three — in the right ways — to get the best results. So what’s the difference? Earned media…
A brand isn’t a company or what it sells. A brand is the feelings a product or business evokes in its customers. The best brands – not necessarily the best companies or products – are those that cultivate meaningful emotional connections, or intimacy, with customers. Such strong bonds are good for the bottom line. Over…
The program encourages parents to teach kids valuable life skills through work on vehicles, such as performing routine maintenance or learning how to make basic bolt-on upgrades and modifications. What: Quadratec, one of the largest Jeep accessories retailers, has announced its Hands on HomeSchool campaign. Hands on HomeSchool is designed to get parents and kids into…
All new officially-licensed Ford Mustang Boss 429 supercars built by the Oklahoma based car builder will now feature “Boss Nine” powerplants by the manufacturer YUKON, Oklahoma (April 20, 2020) – Oklahoma Oklahoma based custom-car builder Classic Recreations announces a new partnership with renowned engine manufacturer Jon Kaase Racing Engines Inc. (JKR), which will be the exclusive supplier…
Data is essential for business owners – especially during times of economic uncertainty like we’re experiencing now. From Fortune 500 companies to small businesses, without well-informed data business owners are flying blind, making it harder to navigate the right course to pivot their companies to stay ahead of consumer and industry trends. Nationwide “Stay at…
Stuck at home, people are consuming vast amounts of media, but the sources they turn to differ by generation. Millennials and Gen Xers are reading more books and literature than Gen Zers and Boomers. Millennials are listening to more podcasts than any other generation, while the biggest increase in broadcast TV viewership is among Gen Xers.…
In recent weeks, everything has changed. Countries are locked down. Activity and movement are limited. People are stuck at home. With time on their hands, they want content. People want to stay informed, be entertained and find a remedy for their cabin fever. Companies that can connect with customers and fans, especially those that can…
Podcasts have exploded in popularity. In 2019 alone, TechCrunch reported a 27% surge in podcast creation from the year before, bringing the total to 29 million episodes across 700,000 podcasts. Some of the leading lights in business and innovation host podcasts that provide listeners with a wealth of insights. They’re free, and you can listen…
Keeping with an eight-year tradition of once-a-month Breakfast Club Cruise-Ins, the museum has opened submissions for the first-ever global cars and coffee. Enthusiasts all over the world can submit a short video of their vehicle, which will be compiled into a 90-minute video airing on the museum’s YouTube channel on April 26, 2020. LOS ANGELES…
