Content creators are driving consumer awareness and sales more than ever and have become a go-to resource for enthusiasts in every space for product advice, inspiration and, most of all, entertainment. Our Vice President of Accounts, Cory Burns, sat down and talked with Matt Farah (The Smoking Tire), Garrett Reed (American Muscle HD), Rachelle Croft…
The steady decline in print media over the past decade has led many to declare that “print is dead.” Late last year publisher Motor Trend Group shuttered 19 outlets, while mainstay Autoweek moved to a completely digital format. Even mainstream outlets like TIME and Vogue have invested heavily in an online, non-print presence. To survive…
Partnership supports on-the-ground stewardship grants, responsible recreation education and trail clean-up projects WEST CHESTER, Pa. (July 17, 2020) – Quadratec, Inc., the world’s largest independent Jeep® aftermarket parts and accessories retailer, today announced a new online fundraising campaign to support Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through ethics education and stewardship projects. The company also renewed…
Influencer marketing has gone mainstream. Everything from the biggest brands to the smallest businesses are leveraging the power of influencers on social media to attract customers. With 75% of Fortune 500 companies using influencer marketing to reach new audiences and engage with existing customers, you can’t afford to not use influencers to help promote your…
The 2020 ROUSH Super Duty delivers signature ROUSH performance and style to the Ford F-250 and F-350 platforms. PLYMOUTH TOWNSHIP, Michigan (July 16, 2020) – ROUSH Performance has announced the release of its 2020 ROUSH Super Duty, which transforms Ford F-250 and F-350 trucks with ROUSH signature body components, chassis upgrades, and exclusive interior components. Select ROUSH accessories allow owners…
Lotus launches all-new ‘plug and play’ digital dashboard for enhanced track day experiences Pre-loaded with circuit data from more than 4,000 race tracks around the world GPS technology and lap performance indicators will help drivers deliver the perfect lap Available for selected Lotus Elise and V6 Exige models, priced £1,470 Numerous other aftersales packages now…
The first in our series of Fast Talk roundtables brings together leaders of top businesses representing car builders, show promoters, parts manufacturers and Tier 1 suppliers to discuss how they have tackled the challenging business climate in 2020. Topics range from sales and marketing strategies to supply chain challenges, employee retention, disruptions in the distribution…
The YouTube space is more saturated than ever, and from our perspective, that’s a great thing. Creators are producing fresh, exciting and innovative content, all while targeting niche audiences with high levels of engagement. According to Hootsuite, YouTube has seen over 2 billion logged-in monthly users since the start of 2020. Even more staggering is…
Legendary Companies CEO Wade Kawasaki Encourages Enthusiasts to Drive a Collector Car This Friday. Chattanooga, Tenn. (July 9, 2020) – Car enthusiasts, much like sports fans, have struggled through the Covid-19 pandemic, as many of their favorite events have been canceled. For the average local car enthusiast, it’s common to attend at least one car-related event per…
Owners of the 2019-2020 ROUSH Raptor can enhance their driving skills and explore the capabilities of their vehicle at Rally Ready Driving School’s 140-acre off-road training facility. PLYMOUTH TOWNSHIP, Michigan (July 9, 2020) – ROUSH Performance is excited to announce a partnership with Rally Ready Driving School to offer 2019-2020 ROUSH Raptor owners a free track day…