Not all media is created equal. There’s earned media, paid media and owned media, and each has its advantages and disadvantages. To make sure your company’s marketing is firing on all cylinders, you should be using all three — in the right ways — to get the best results. So what’s the difference? Earned media…
A brand isn’t a company or what it sells. A brand is the feelings a product or business evokes in its customers. The best brands – not necessarily the best companies or products – are those that cultivate meaningful emotional connections, or intimacy, with customers. Such strong bonds are good for the bottom line. Over…
The program encourages parents to teach kids valuable life skills through work on vehicles, such as performing routine maintenance or learning how to make basic bolt-on upgrades and modifications. What: Quadratec, one of the largest Jeep accessories retailers, has announced its Hands on HomeSchool campaign. Hands on HomeSchool is designed to get parents and kids into…
Using the iRacing motorsports simulation platform, ROUSH Performance will host a series of three virtual races, open to both professionals and amateurs on world renowned racetracks. PLYMOUTH TOWNSHIP, Michigan (April 23, 2020) – ROUSH Performance announces the Mini-Series league, to be held on the iRacing virtual motorsports simulation platform. Races are planned for Mid-Ohio, Virginia International…
All new officially-licensed Ford Mustang Boss 429 supercars built by the Oklahoma based car builder will now feature “Boss Nine” powerplants by the manufacturer YUKON, Oklahoma (April 20, 2020) – Oklahoma Oklahoma based custom-car builder Classic Recreations announces a new partnership with renowned engine manufacturer Jon Kaase Racing Engines Inc. (JKR), which will be the exclusive supplier…
Legendary Brazilian racer took his maiden F1 win in Lotus 97T on 21 April 1985 Pouring rain at Estoril circuit, yet still took the chequered flag and fastest lap Lotus marks the anniversary with exclusive podcast interview with Senna’s mechanic Chris Dinnage on Apple Podcasts, Spotify and ShoutEngine. “His concentration levels were unparalleled – I’ve never…
Coker Tire adds high-performance speed-rated bias ply and radial tires to its product line. CHATTANOOGA, Tennessee (April 2020) – Coker Tire Company, the world’s largest manufacturer and supplier of collector vehicle tires and wheels, has expanded its product line with the addition of Avon Tyres. Coker Tire brought on this distinguished British brand as an excellent…
Data is essential for business owners – especially during times of economic uncertainty like we’re experiencing now. From Fortune 500 companies to small businesses, without well-informed data business owners are flying blind, making it harder to navigate the right course to pivot their companies to stay ahead of consumer and industry trends. Nationwide “Stay at…
Stuck at home, people are consuming vast amounts of media, but the sources they turn to differ by generation. Millennials and Gen Xers are reading more books and literature than Gen Zers and Boomers. Millennials are listening to more podcasts than any other generation, while the biggest increase in broadcast TV viewership is among Gen Xers.…
In recent weeks, everything has changed. Countries are locked down. Activity and movement are limited. People are stuck at home. With time on their hands, they want content. People want to stay informed, be entertained and find a remedy for their cabin fever. Companies that can connect with customers and fans, especially those that can…