We’ve said it before, but it bears repeating: A following is just a number. A community is where people actively interact with your brand’s products and services. If you want to unlock the true potential of social media — to use it to cultivate the loyalty and intimacy of the best brands — then you…
Don Hellwig, who co-founded Hellwig Products with his father in 1946, was an innovator and the visionary behind the company’s core products. VISALIA, Calif. (July 7, 2020) – It is with a heavy heart that Hellwig Suspension Products, an industry-leading manufacturer of towing, hauling and performance suspension products, announces the loss of one of its founders. Don…
Direct drop-in Phantom fuel pump modules are easy to install in 2016-2020 Yamaha YXZ1000R’s and deliver the proper amount of fuel for high-performance recreational and racing applications. LENEXA, Kan. (July 06, 2020) — Aeromotive, the leading manufacturer of aftermarket fuel systems and accessories, has partnered with Dirt Launch Powersports to introduce a new direct drop-in fuel…
Except for a small dip in 2003 and a larger decline during the recession of 2008-09, the global luxury goods market grew steadily from 1996 to 2019. Over the 24-year period, sales of personal luxury goods increased by 6% CAGR (compound annual growth rate), nearly quadrupling from $83 billion to $308 billion, as shown in…
You can please some people some of the time, but you can’t please all people all of the time. Dealing with disgruntled customers is a challenge for every business. On social media, where small incidents can quickly escalate and even go viral, customer service can be a minefield. Businesses can’t afford to leave social media…
Source: Visual Capitalist For months, we’ve been shouting from the rooftops that companies need to sell directly to customers if they are to be in control of their destiny. We’ve made our case with digital marketing case studies with high ROI. We’ve published our KM 101 series on how to use social media to drive…
After making its first public debut since being revealed last year, the Tesla Cybertruck display has been extended by popular demand LOS ANGELES (June 23, 2020) – The Petersen Automotive Museum, which reopened to the public on Friday, June 19, will extend the Tesla Cybertruck display until Sunday, July 5, 2020. This is the Cybertruck’s first…
What a difference a year makes. In August of 2019, a double-digit drop in RV shipments was seen as a warning sign that a recession was around the corner. Because RVs are considered luxury items, sales are often considered a bellwether for economic anxiety. During the recession of 2008-09, the RV industry nosedived as fuel…
Imagine a company founded by a surfing-obsessed mountain climber who pledged to give away a good chunk of his profits every year. A company that gave its $10 million tax cut to charity and ran an ad campaign featuring its apparel that said “Don’t Buy This Jacket.” Sound like a recipe for disaster? Not if…
MagnaFlow’s premium modular xMOD Series is built with enthusiasts in mind, featuring interchangeable parts allowing owners to customize exhaust tone and volume while improving performance Oceanside, Calif. (June 9, 2020) – MagnaFlow’s revolutionary xMOD Series modular performance exhaust system is now available for the 2018-2020 Ford Mustang GT Coupe. Engineered with enthusiasts in mind, the xMOD Series…