Autoweek talks business with HRE’s head honcho, Alan Peltier about moving forward through the recession and having what it takes to be a major player in the aftermarket wheel industry. [engine_button url=”https://kahnmedia.viewourdesign.com/PressReleasePhotos/HRE/Autoweek%20-%20Oct%201%202012.pdf” color=”#ff0000″ text_color=”#fff” size=”tiny” corner=”radius” target=”_self”]Full Article[/engine_button]
Chasing the Dream: The Dick Eytchison Story has picked up a lot of steam since we first produced it for Hotchkis Sport Suspension. Dick’s story can now be seen on Jalopnik and AutoBlog.
Tactics to Maximize Buzz Once you have created your first social media press releases, you can then improve them over time by monitoring pickup. The old-fashioned way to do this was to send a release to a given number of outlets, then count the number of pickups. Today we use more high-tech methods, including the…
Anatomy of a Successful Modern Automotive PR Campaign A modern press release is more than a few sentences about your product and company and a photo. We like to call what we do “content marketing,” in that we provide everything a content producer needs to create a story. The description photos, links to your brand’s…
Automotive PR Trends in the Digital Age As mainstream media (magazines, newspapers, TV and radio) caught up to Bob Petersen in the 1960s through the late 1980s, promoting aftermarket parts and services to the consumer through PR was very straightforward. Proper promotion at the time included: Sending a print press release or new product release…
The History of PR in the Automotive Sector SEMA, the Auto Aftermarket and the Automotive Media all started in the same place: with Wally Parks and Robert E. Petersen at a Hot Rod Show in Los Angeles and on the dry lakebeds of Southern California. Petersen’s business model was simple: Make a magazine (Hot Rod)…
The fifth episode of Cars For a Living is now out. You can find the show on the website at the link below! Cars For a Living – Episode #5 In this episode of Cars For A Living we dug into one of the biggest challenges we’ve each faced in being self employed business owners:…
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity?
By Dan Kahn People often ask me what the biggest challenge the automotive aftermarket is facing as we wrap up 2011. The answer: fear. From industry events and trade shows to races and closed-door council meetings, we’ve been hearing senior members of the industry express fear on a variety of fronts: fear of change and…
By Elana Scherr, Kahn Media Senior Account Executive Veteran etiquette gurus are swamped these days with questions about how to politely refuse Facebook friends, and what to do about a teenager who texts at the dinner table. Hurt feelings and bad manners have gone virtual. Social Media and mobile technology have given us a whole…