From the latest issue of The Green Sheet, the weekly trade newsletter for the automotive aftermarket: RED LINE OIL RETAINS KAHN MEDIA FOR PUBLIC RELATIONS, OUTREACH Red Line Synthetic Oil Corp. (Benicia, CA), which manufacturers a line of motor oils, gear oils and additives, has engaged Kahn Media of Woodland Hills, CA, to provide Red…
The research gurus at Nielsen released some interesting info last week about where Americans are spending their time, specifically regarding social media. Top Social Networking and Blog Sites (April 2009 U.S. Home and Work) You can get all the details in their press release, but this is the gist: April was the fourth month in…
Let’s face a reality here: direct email marketing works. If it didn’t I wouldn’t get 20 messages a day promoting everything from 600 horsepower crate engines to business card printing services. The key is to build a tight list of readers who want your information, create a list big enough that even if your open…
According to a recent report by The Media Audit, in the past three years, the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result,…
We’ve all known it for a while, but now a study by the Association of National Advertisers clarifies the point: as the country slowly claws its way out of recession, marketing budgets will be primarily focused on high-ROI efforts including Social Media, Public Relations, grass roots word-of-mouth campaigns and direct customer education, rather than traditional…
Welcome HARO users. This is my tiny little annex where I bounce ideas about digital marketing and PR around. Hope you find a few things interesting before you surf back to eBay or TMZ. Let me know if you have any questions you’d like me to tackle and enjoy!
I was interviewed a few days ago by a reporter writing a story on “How to Connect With Gen Y.” She writes for a trade magazine, and was basically looking for tips on how small and mid sized companies can connect with younger buyers. Over the course of the conversation two things occurred to me.…
This is a story about Burritos with Korean flair, Twitter, and how the “social media crazy” traditional press loves both. I was born and raised in L.A. There are many terrible things about living in the City of Angels: earth quakes, exclusionary property values, paparazzi, terrible drivers, etc. There are also some excellent benefits. Namely,…
