Written By: Jason Reiss Technology is forcing an astronomic rate of change at an unprecedented level across all communication forms, and today marks the most prolific time for information exchange in human history. Newspapers remained prominent for nearly two centuries before radio entered the picture commercially, around the turn of the 20th century. The rise…
If you’re not already thinking about engaging your customers for the 2020 holiday season, right now is the time to get with the program. A recent report from Google shows that shoppers are already thinking about hunting for the best deals on the gifts they seek for their loved ones, friends, and colleagues. According to…
Over the last decade, marketing strategy has been altered as brands jockey for position in the modern online shopping culture, especially on marketplaces like Amazon and eBay. One key to the success of the medium has been the rise of content marketing. It serves as the foundation for every marketing strategy and done correctly, your…
Written by: Jason Reiss As the world’s largest online marketplace, Amazon.com offers small, medium, and large businesses the opportunity to present their wares to the world in a one-stop-shopping experience, regardless of whether the company has a D2C website of its own. The efficiencies offered by the Amazon shopping experience virtually guarantee a purchase of…
The provocations behind a buyer’s decision to open their wallets and make purchases have been studied for decades by marketers. This infographic from Visual Capitalist pulls many of them together into one easy-to-digest document that may give you new ideas about how to approach the business of selling your wares. Unsurprisingly, psychology plays a big…
Written by: Jason Reiss In business, there is one goal: to deliver the products your customers want and need when they need them, and there are several ways to achieve this objective. The ultimate aim of making more money is at the forefront of every company’s mindset, but hitting the target is infinitely more complicated…
The Atlanta-based musician commissioned a fully customized, LS-powered K5 Blazer from the Wisconsin-based Ringbrothers SPRING GREEN, Wis. (Sept. 24, 2020) — Custom car builder and parts manufacturer Ringbrothers recently completed and delivered a 1971 Chevrolet K5 Blazer commissioned by hip-hop superstar Future. The Blazer features a 6.2-liter LS3 engine that produces 430 horsepower and is mated…
Donated by Superformance LLC, the MKII Slab Side is an officially licensed continuation vehicle modeled after the 1962 Shelby Cobra 289; all sale proceeds will benefit The Petersen Automotive Museum Foundation. LOS ANGELES (Sept. 23, 2020) – During its 26th Annual Gala Celebration on Sept. 26, 2020, the Petersen Automotive Museum will auction the MKII Slab…
As part of its 26th Annual Gala Celebration on Sept. 26, 2020, the Museum will be auctioning a six-night stay in a luxurious Scottish castle, a once-in-a-lifetime ride with driver Bruce Canepa in a Porsche 935, and a very special vehicle allocation that will be announced next week. LOS ANGELES (September 14, 2020) – The Petersen Automotive…
This week, our Fast Talk roundtable finds us discussing the challenges of 2020’s media landscape with several noted media members and content creators. They cover a range of industries, from automotive racing to international culture and travel. With few events on the horizon, we cover what it means to be a journalist in 2020, how these thought…